More and more small business owners are turning to online Internet web video to boost their Internet marketing. But they are concerned over how to use their video camera, because most are not experts at video. Backgrounds and sites for a video can make or break a professional looking Internet web video. Below are some strategies you can use with respect to site and background locations for how to use your video camera to give your business promotion the best chance.
1. Be Prepared to Shoot From Different Off-Site Locations.
Avoid staying cooped up in your office taking videos of you just talking to a camera. Shake things up a bit by finding an interesting site that relates to the subject of your video. If you are talking about team building, you might want to go to a nearby school field, or a quiet field if you want to talk about getting away to re-group. Your viewer’s attention will more readily be captured if you can find a location that best communicates your video’s message.
Anticipate different weather conditions when you go on location. Keep a strong cover for your camera and other equipment handy in case of rain or snow. And if the sound quality could be interrupted by wind or background noise, be prepared to re-record in a quieter location later.
2. Vary the Backgrounds In Your Videos.
Not only can your locations help to emphasize points, but your background can as well. Video is so powerful because it speaks to your audience’s visual senses as well as their audible senses; this can make a powerful non-verbal statement if you select your background well.
A noisy subway would serve as a much different background with all its sounds than a quiet cornfield, or being outside during a hail storm. Your neighborhood will have all different kinds of background options right nearby, so keep your eyes open for possible settings you can use.
3. Design Your Background.
Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.
If you have a large background, for example, you probably would want to balance yourself between the camera lens and the background. Too close, and the background will be lost. Too far away, and the viewers won’t see you. Keep in mind that you need to stand further back than you think you should. Since most video recording happens with wide screen settings set to automatic, shoot your video from about 10 feet to allow your audience to see the whole picture.
Video is the future of Internet web video, and knowing how to use your video camera effectively will make it easier for a small business owner to shoot effective, interesting videos quickly and easily. The right setting and background are a key component in creating powerful Internet web videos that sell.
Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.