More and more small business owners are turning to online Internet web video to boost their Internet marketing. However, most are not expert at video cameras and how to use it properly is a key concern. Backgrounds and sites for a video can make or break a professional looking Internet web video. Here are some tips how to use sites and backgrounds to your company’s best advantage when making Internet web video.
1. List Possible Off-Site Locations.
Challenge yourself to find other locations to film from other than your office where you stand and talk to the camera. Make things interesting by taking your viewers to an interesting location that is somehow related to the point of the video. For example, a nearby sports field would be a good location to talk about team building, or a calm forest to discuss the benefits of mental rest. Any location that conveys the message of your video in an inventive way will capture your audience’s attention.
Anticipate different weather conditions when you go on location. Make sure you have a sturdy cover for your camera in case of snow or rain. And be prepared to re-record the vocal portion if wind conditions result in poor sound quality.
2. Use a Different Background Setting for Every Video.
Background can be used in addition to location to emphasize your video’s subject matter. Video is so powerful because it speaks to your audience’s visual senses as well as their audible senses; this can make a powerful non-verbal statement if you select your background well.
A noisy subway would serve as a much different background with all its sounds than a quiet cornfield, or being outside during a hail storm. Your neighborhood will have all different kinds of background options right nearby, so keep your eyes open for possible settings you can use .
3. Arrange Your Setting.
Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.
Large backgrounds, for example require you to stand about halfway between the setting and the camera. If you are too close, no one will be able to see the background. If you are too far, the audience won’t see you closely enough to make a connection. You will want to stand back further than you think you should. Most video recorders are set to default to the wide screen setting, so you need to shoot from at least ten feet to include everything.
Video is the future of Internet web video, and knowing how to use your video camera effectively will make it easier for a small business owner to shoot effective, interesting videos quickly and easily. The right setting and background are a key component in creating powerful Internet web videos that sell.
Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.