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There are only two feelings that are at the base of all human actions. In other words, there exist only two things that drive everything that people perform. These feelings are fear and desire. Humans either take action because they DESIRE a thing – money, a relationship, a sense of being fulfilled, respect, peace, power, etc. Or they could do something because they FEAR losing something precious or valuable that they have right now – money, love, fulfillment, respect, peace, power, etc. It sounds too all-encompassing, but if you ponder it, pretty much all actions do actually revolve around those two emotions.
So… if you want your Tweets to be as effective as possible, it makes sense to keep these powerful motivators in mind. That is the “secret” to constructing effective tweets. The following are three examples of Tweet Formulas that trigger these feelings in people:
1. The “Other Guy Has a Secret That You Should Get” Formula: This is extremely effective when the “other guy” is a well-known person. It is extremely enticing to many people to learn how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (important person’s name) (does something) and you can, too.
Sample Tweet: How Paris Hilton gets rid of excess fat while eating whatever she desires… and how you can, too.
Sample Tweet: How Donald Trump creates wealth while playing golf… and how you can, too.
2. The “Your Problems are Being Instigated by Someone or Something Else Not Known By You” Formula: Everyone fears the concept of a person or something unbeknownst to us causing problems for us.
Tweet Formula: Is/Are _________ making you ill?
Sample Tweet: Is your pet causing you to fall ill?
Sample Tweet: Is your job causing you to become fat?
3. The “What You Need to Know Right Away” Formula. People do not like being caught off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it’s too late.
Sample Tweet: Five things to ask your tax preparer… before it is too late.
Sample Tweet: 7 things to ask your child… before it’s too late.
So, you get the jist. Understand psychology when you are tweeting. Appeal to simple basic human feelings, specifically fear and desire, and you’ll get a lot more attention and authority to your Tweets – and accomplish whatever you desire to accomplish with Twitter.
For more information about Social Media Marketing Strategies , visit the 7 Peaks Publishing website.